During the last few years web advertising and marketing acquires greater and greater share of the web related activities, as Internet becomes more suitable for defining an electronic market in its environment, and more visitors tend to participate in it.
Using the above effects and capabilities, inimical participants in the web marketing and commerce space managed to deliver commercial information without permission or intention to web visitors, violating their computer experience, specifically getting over the boundaries of willing web information acceptance and presenting data outside the web space the visitors intends to experience. This behaviour led to classifying popup ads as SPAM and to develop methods and software to block this malicious behaviour. As a result, the ordinal popup ads were successfully and easily disabled (blocked) by software components called popup blockers.
Inevitably, web advertising specialists started searching for new ways to develop applicable web advertisements. The reason for this trend was on one hand the diminishing of violent popup ads, but also the realization of the fact that the web market was growing with a higher rate and there was clear and undoubted hunger among Internet business parties to utilize this market as a normal media market through the means of full featured and adequate advertising approaches. The fact was there, current ads were not achieving the potential of the web markets and the latter was incomparably archaic and undeveloped compared to television and radio media advertising. Thus the hover ads were born. The final word of web market development and the approach which finally succeeded in reaching the top and utilizing the full of the web space and Internet marketplace.
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